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Search Engine Marketing (SEM)
Search engine marketing is different than search engine optimization. Used together these powerful options mean HUGE traffic to your website.
Want to increase sign-ups, increase sales, and more? Then our Search engine marketing service is for you.
There are several search engine marketing strategies available depending on the needs of your business. The most popular service right now is Google AdWords. This is a form of Pay-Per-Click (PPC) advertising whereby we create and manage a Google AdWords account for you.
Have you ever noticed the "Sponsored Results" when you perform a search in Google? Those people are paying to be there because they know that they will get traffic.
Step 1 - Selecting Keywords
First we'll discuss some keywords that you want to be associated with online. This can take a little time to research but is extremely important. When a Google user searches for these keywords, their system will automatically display your "ad" in the sponsored results section.
Step 2 - Set budgets
Google allows us to set a specific budget (either monthly, or Per Click) that you are willing to pay for clicks, this is also extremely important as some keywords are more valuable than others, another factor is advertising competition, the more competition a keyword has the more expensive it costs.
Step 3 - Create Ad Modules
Ad modules are what the user will see when they are on Google, Text-modules consist of a Heading, two lines of text, and your website. There are also image and video modules available now too!
Our team will create attention grabbing modules that will get you traffic!
Step 4 - Go ads Go!
After the advertising is approved by Google your ads will be live and can be viewed by typing in your specific keywords.
Want to learn more about this service? Take the next step and call us, get a free quote, or send us a message. |